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Business

Business, Lifestyle

Who Is Robert Smith?

I spy a Robert Smith. Could it be Robert Smith former NFL athlete, or Robert Smith 80’s  musician-songwriter? How about neither. This Robert Smith is a low-key, under the radar, BILLIONAIRE! According to the latest news sources, his latest million dollar…

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Business

Why Diversity Matters in Marketing

Diversity has been a hot button topic in the media for at least the past year. With a lot of talk stemming around the lack of diversity in tech companies, many other industries began to take a self-evaluation of themselves…

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Business

4 Tips for Brands Desiring to Reach Millennials

Millennials: A term used to characterize the generation of people born between 1982-2004 also known as Generation Y. These individuals are the current group of young 30-somethings who are building families to teenagers freshly navigating the world through the lens…

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Business

Networking: It’s An Art

Networking: It’s An ART   You have attended a networking event. The questions is “Now what?” The atmosphere was amazing, great encounters. You have exchanged business cards with numerous people so now you have a pocket full of business cards…

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Business

Marketing to African Americans

Brands often focus their marketing initiatives on specific groups of people when running campaigns. It allows them to tap into the culture or lifestyles of that group and showcase how they (the brand) may meet a need for them (the…

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Business

The Importance Of The Customer Journey

Marketing has drastically changed over the past few years. Pushing an identity on consumers is no longer the role of marketers, now customers have the ability to tell brands exactly what they want. Customer are depending to be at the…

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Business

3 Reasons Why Brands Need Marketing

At the offset, when entrepreneurs start a new business they tend to look for ways to save money. Because the great expense being a business owner can espouse, it is understandable that entrepreneurs would look to cut expenses in some…

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marketing
Business

3 Marketing Trends for 2016

Marketing has been transforming at a rapid rate the past 5 years. It has changed more in the past 5 years than it had in the previous 50. With the onset of digital (with social media) and mobile, marketers have…

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