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Everyone’s familiar with the inexpensive malt beverage,
Boone’s Farm; just as everyone is equally
familiar with the brands: Smirnoff and Ciroc Vodkas,
Crown Royal, and Nuvo. The man behind the Midwest
marketing strategy of these top-shelf titles—minus
the Boone’s Farm—is Cornell Boone, founder of the
urban marketing enterprise, Soul Stylz.

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