Levi’s Launching New Brand for China

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Set to launch this summer, iconic denim experts Levi’s have created a new brand aimed at the Chinese market. The initial plan is to expand the number of stores in China from 20 to a whopping 1,000 by 2015. It is rumoured that pricing will fall slightly under that which one would expect from Levi’s, with jeans retailing at around $50

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