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Marketing

Savvy Entreprenuer

Marketing to African Americans

Brands often focus their marketing initiatives on specific groups of people when running campaigns. It allows them to tap into the culture or lifestyles of that group and showcase how they (the brand) may meet a need for them (the…

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marketing
Savvy Entreprenuer

3 Marketing Trends for 2016

Marketing has been transforming at a rapid rate the past 5 years. It has changed more in the past 5 years than it had in the previous 50. With the onset of digital (with social media) and mobile, marketers have…

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